Well, it’s going to be Christmas Eve for a while.” We’ll obviously be waiting some time for an Apple-branded car, but the latest comments from the Apple CEO will definitely add fuel to the fire.ĭuring Apple’s Q4 2016 financial results, Apple CEO Tim Cook answered a flurry of questions regarding Apple Pay, Siri and most importantly, the Apple Car. “You weren’t sure what was going to be downstairs. “Do you remember when you were a kid, and Christmas Eve… it was so exciting,” Cook Only days after speaking to Fortune in 2016, Cook teased attendees at an Apple shareholder meeting about future possibilities.
It wasn’t the last that Cook had to say about the iCar, either. I think Tesla has done an unbelievable job of not only establishing the lead, but keeping the lead for such a long period of time in the EV space. Regarding Tesla Cook said (in that Sway podcast mentioned above) “You know, I’ve never spoken to Elon, although I have great admiration and respect for the company he’s built. Make such an acquisition in 2017, and was turned down. Interestingly, Elon Musk has claimed that he offered Apple the chance to And that’s a part of being curious,” Cook said. He said: “We don’t have to spend large amounts to explore.”Īpparently, Apple becomes “committed” to a project once the company begins spending huge amounts of money on tools, company acquisitions and other processes (as rumours suggest the company has), although hiring experts don’t seem to count. According toĬNBC in 2019, the company laid off 200 staff who had been working on the iCar at the end of January 2019, and this followed similar layoffs back in 2016.ĬNBC had the news confirmed by an Apple spokesperson and some “people familiar with the group” who said that some of the autonomous systems team would be “moved to projects in other parts of the company, where they will support machine learning and other initiatives”.Ĭook also discussed the possibility of an Apple Car during an We may never see the Apple Carīefore Reuters dropped its bombshell Decemober 2020 report insisting that the Apple Car was back on, there was a sense that the project was likely to be called off.
Predicted back in 2015 that 2020 was the earliest we should expect the iCar. Lover of Apple Television rumours Gene Munster, EDN doesn’t have a great track record when it comes to Apple predictions, it must be said, and we’re not wholly convinced by this one. This is in stark contrast with the (slightly less convincing) theory from Economic Daily News which forecast in December 2020 that Likely to make the cars itself within the next few years, though (more on the Or will Apple simply give up on the whole thing because it decides it’s not a good idea. Is the company simply working on software, or will it release an autonomous vehicle designed for ride-sharing companies or consumers. But what we don’t know for sure is whether Apple’s behind-the-scenes efforts will result in an Apple Car actually being released to the general public. So, we know that Apple – like many other tech companies – is looking at car related technology. Which originally stated there were “several hundred” Apple employees working on the project. The iCar project is codenamed Titan, according to The Wall Street Journal, This, coupled with sightings of cars registered to Apple clad with sensors/cameras (which were later debunked), got everyone talking about the prospects of an Apple Car, or iCar. Spoke to an Apple employee with knowledge of the subject. Back in February 2015, there were murmurs that Apple was working on a car that would “give Tesla a run for its money” after Business Insider The iCar project has been going on behind the scenes at Apple for a long time.
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